Product promo / vertical 9:16 / hero of a sales LP
HEYE magnetic revive brush — 15-second LP avatar
A 15-second avatar video for the HEYE magnetic hairbrush sales LP. Built around hair × scalp care, with a script kept on the safe side of Japanese pharmaceutical-advertising law (no efficacy claims), it sits at the entrance of the LP's "make it personal → convince → trust → nudge" flow.
Tools used
| Higgsfield Marketing Studio | Lip-synced avatar holding the product |
|---|---|
| LP 構成書 (2026-07-29) | Designed as the entrance of an LP referencing the dark, spacious, scroll-immersive style of yolu.jp |
Process
Role
A ¥39,800 appliance is never an impulse buy. The LP orders its sections as "make it personal → convince → extended value → trust → nudge," and this video carries only the first fifteen seconds of empathy.
History
- Avatar video produced alongside the LP structure document
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